Groupon, Inc. is a local commerce marketplace that connects merchants to consumers by offering goods and services at a discount. It operates through three segments: North America, EMEA, which is comprised of Europe, Middle East and Africa, and the remainder of the Company's international operations Rest of World. It operates its business under three categories: Local Deals, Groupon Goods and Groupon Getaways. The Local Deals category includes deals with local merchants, deals with national merchants and local events. The Groupon Goods category offers customers the ability to find deals on merchandise across multiple product lines, including electronics, sporting goods, jewelry, toys, home and apparel. The Groupon Getaways category includes travel offers, including hotels, airfare and package deals covering both domestic and international travel. The companywas founded by Andrew D. Mason, Eric P. Lefkofsky and Bradley A. Keywell on January 15, 2008 and is headquartered in Chicago, IL.