JAKKS Pacific, Inc. engages in the design, development, and sale of toys, pet toys, consumables, electronics, kids indoor and outdoor furniture, and other consumer products. It operates through the Traditional Toys and Electronics; and Role Play, Novelty, and Seasonal Toys segments. The Traditional Toys and Electronics segment includes action figures, vehicles, playsets, plush products, dolls, accessories, electronic products, construction toys, infant and pre-school toys, foot to floor ride-on vehicles, wagons, and pet products. The Role Play, Novelty, and Seasonal segment includes role play and dress-up products, novelty toys, seasonal and outdoor products, indoor and outdoor kids' furniture, and halloween and everyday costume play. The company was founded by Stephen G. Berman and Jack Friedman in January 1995 and is headquartered in Malibu, CA.