Johnson Outdoors, Inc. engages in the manufacture and marketing of branded seasonal, outdoor recreation products used primarily for fishing, diving, paddling, and camping. It operates through the following segments: Marine Electronics, Outdoor Equipment, Watercraft, and Diving. The Marine Electronics segment provides electric trolling motors, fish finders and accessories to advance fish-catching potential. The Outdoor Equipment segment provides commercial and military tents and accessories, sleeping bags, camping furniture and other recreational camping products. The Watercraft segment designs, markets sea canoes and kayaks for family recreation, touring, angling and tripping. This segment uses rotational molding process for manufacturing polyethylene kayaks and canoes and uses a thermo-form modeling process. The Diving segment manufactures and markets underwater diving products for recreational divers. The company was founded by Samuel Curtis Johnson II in 1970 and is headquartered in