Monster Beverage Corp. is a holding company which engages in the development, marketing, sale, and distribution of energy drink beverages and concentrates. It operates through the following segments: Finished Products, Concentrate, and Other. The Finished Products segment consists of the Monster Energy drink products. The Concentrate segment involves the supply of concentrates for the Strategic Brands energy drinks. The Other segment includes brands disposed of as a result of the transaction with The Coca-Cola Company. It offers its products primarily under the brands Monster Energy, Monster Rehab, Monster Energy Extra Strength Nitrous Technology, Java Monster, Muscle Monster, Mega Monster Energy, Punch Monster, Juice Monster, M3, Ubermonster, BU, Nalu, NOS, Full Throttle, Burn, Mother, Ultra, Play and Power Play, Gladiator, Relentless, Samurai, and BPM. The company was founded on April 25, 1990 and is headquartered in Corona, CA.