NetEase, Inc. engages in the provision of online internet technology services. It operates through the following business segments: Online Games, Advertising, e-mail Services and E-commerce. The Online Games segment offers multi-player online role-playing games and mobile games. The Advertising segment involves banner advertising, channel sponsorships, direct e-mail, interactive media-rich sites, sponsored special events, games and contests. The e-mail Services segment comprise free and fee-based premium e-mail services. The E-commerce segment provides online selling and payment platform, e-reading applications, matchmaking services, online music, social network, personalized photo-based products, and online game-related accessories. The company was founded by Lei Ding in June 1997 and is headquartered in Beijing, China.