Philip Morris International, Inc. is a holding company, which engages in the manufacture and sale of cigarettes and tobacco products. It operates through the following geographical segments: European Union (EU); Eastern Europe, Middle East, and Africa; Asia Region; and Latin America and Canada. The European Union segment comprises of Switzerland, Norway, and Iceland, which are linked to the EU through trade agreements. The Eastern Europe, Middle East, and Africa segment includes Eastern Europe, certain Balkan countries, Turkey, the Middle East and Africa, and international duty free business. The Asia Region segment covers Asian markets as well as Australia, New Zealand, and the Pacific Islands. The Latin America and Canada segment consists of South American continent, Central America, Mexico, the Caribbean, and Canada. The company was founded by Philip Morris in 1847 and is headquartered in New York, NY.