Williams-Sonoma, Inc. operates as a multi-channel specialty retailer. It operates its business through the E-commerce and Retail segments. The e-commerce segment has the following merchandising strategies: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation and Mark and Graham, which markets its products through its e-commerce websites and direct-mail catalogs. The retail segment has the following merchandising strategies: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Rejuvenation, which sell its products through its retail stores. The company was founded by Charles E. Williams on September 15, 1956 and is headquartered in San Francisco, CA.